Start a Podcast That will Grow Your Business

A podcast is a fantastic method to expand your brand and company. If you’re just starting, this article will show you how to get started with the basics of setting up your podcast for success. 

If you’re looking for a way to grow your business and brand, starting a podcast may be the answer. Podcasts are an incredible tool for marketing and advertising, but they can also help connect with customers in ways that other types of content cannot.

What if I told you that launching a podcast may help you expand your brand and business? And, what if I told you that it was as easy as buying a USB microphone from Amazon for $30.00, downloading Audacity onto your computer, and then recording an episode on your own time? It’s true! With the help of this blog post, we’ll walk through how to start a podcast in 10 minutes or less. 

How to Launch a Podcast for Your Business and Brand

One of the most appealing aspects of launching a podcast is how inexpensive and simple it is. While it is possible to create a blog for very little money, there is always a learning curve when it comes to doing so.

To have your podcast noticed, follow these three simple steps:

Pick a podcast hosting service.

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The podcast hosting service you choose should be based on your needs. You should consider factors such as the number of episodes to expect, the average file size per episode, and how many people will listen to your show. For instance, if you are just starting with a new show and only have one or two episodes so far, then it would be best for you to go with a free option like Libsyn or SoundCloud. Because not all services are created equal, it’s critical to understand each company’s offers. The key features that may influence your decision include bandwidth limitations, storage space availability, RSS feed options, social media integration options (i.e., Facebook Page), analytics tools (i.e., StatCounter), and cost structure.

Your podcast should be recorded and edited.

Podcasts have been on the rise for a few years now, and you may have even thought about starting your podcast. But before you do any recording, editing, or publishing your podcast, you need to make sure that all of your equipment is in order. If not, it’s going to be hard to get an audience and grow your following.  First thing first: microphones! There are many different mic types available for purchase but, we recommend using either a dynamic or condenser microphone because they’re more sensitive than most other types. 

Find software that’s compatible with your device; there are many free options out there to choose from online, which make it easy since we all have different devices like laptops, tablets, and phones.

You can use your phone or tablet with apps like Audacity or call into Skype using another device to record the conversation while on speakerphone. All these methods will help ensure that you don’t miss any crucial moments in your chat wherever they may happen! 

Publish your hosting and link it to other podcast directories.

Have you considered how many different directories there are for podcasts?  Podcasts can be found on iTunes, TuneIn Radio, Stitcher Radio, Google Play Music, Spotify, and so much more. Plus, social media accounts like Facebook or Twitter where people can share links from their favorite shows. There’s even an app called Overcast, which allows users to subscribe without going through iTunes or other stores! So before you publish your next episode, make sure it’s available in as many places as possible!

How to Grow your podcast

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Make it a practice to invite your listeners to write a review and subscribe to your podcast on Apple Podcasts. More subscriptions and reviews might assist you with gaining more listeners. Because those listening to your podcast may not be at a computer or able to give a review when you ask them to live, encourage this on your website, on social media, and in emails.

I prefer to utilize a prize system to encourage listeners to provide reviews and connect with the show. I urge listeners to post reviews on Apple Podcasts for my podcast, and every week, I read a random review on the program and offer that listener a free Kindle book. It encourages my listeners to post a review since they have a chance to win something for free.

Consistency is another vital aspect of your success. If you’re going to release a new episode every week, make sure you do it on the same day and at the same hour. You must be patient, and you must provide frequent material to demonstrate to your audience that you are serious. Nobody wants to listen to or follow a podcast that claims to provide material regularly but never does.

It’s not enough to just have your listeners subscribe to your podcast. When you need to market anything or inform your audience of something, email is a better option than utilizing your podcast or social media alone.

What is the best way to generate money with a podcast?

You may monetize your podcast in a variety of ways. Your first goal should be to gain the trust of your audience. After that, you may consider monetization.

Taking on sponsors and doing “reads” advertising-related goods and services are some of the more common methods to finance a podcast. You’ve probably seen these adverts where the presenter reads ad content and leads listeners to a particular website if you’ve listened to other popular podcasts.

Another option is just to market your goods and services via your podcast. You may drive your listeners to one of your goods or services at the opening and conclusion of your podcast, just as you would in a sponsored read. Give your listeners a unique URL or a discount code if you want to keep track of it.


Starting a podcast can be an intimidating process, but it doesn’t have to be. If you’re looking for some guidance on how to start your show and what equipment is necessary or helpful, we’ve got the answers right here. We’ll walk you through everything from hosting providers and microphones to editing software and where to find inspiration for topics. All of this information will help you get started with creating content that grows your brand while also generating income in the form of ads and sponsorships! Ready to take action? Reach out today so we can pinpoint which type of business podcast would work best for your company’s needs.

By Nwankwo Uche

I am a writer and a blogger who love to inspire and support startup business owners

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